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Team Member Profile
Boma Peterside
Social Media Creative Director
About Boma
I am a passionate, self-driven, innovative, and committed content writer with deep industry knowledge of the healthcare and business space. I leverage consumer trends and behaviour to strategically create new, re-defining and engaging contents across different platforms of communication. With my high level of understanding in media communication, SEO, SMO, and website copywriting, I am able to approach tasks given to me with proficiency and this helps me deliver excellently. Content development requires deep monitoring, analysis and understanding of the target market audience for which a copy is written, and these are my key areas of interest.
Skills & Expertise
Education
Content Writing & Digital Marketing
Professional Development
2015 - Present
Continuous professional development in content writing, SEO, SMO, and digital marketing strategies with deep focus on healthcare and business sectors.
Professional Experience
Product Manager and Content Writer
RHIPFACTORY Healthcare Startup
Dec 2018 - Nov 2021
Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content. Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals. Developed copy while maintaining brand voice and adhering to legal requirements. Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs. Produced original, creative content for promotional advertisements and marketing materials. Managed competing deadlines with efficiency. Strategized content based on Google Analytics data, geographical targeting and keyword planning.
Teacher (NYSC)
NAOWA Secondary School, Jaji, Kaduna
Dec 2018 - Oct 2019
Evaluated and revised lesson plans and course content to achieve student-centered learning. Applied various teaching aids to minimize learning gaps and instruct and motivate students. Increased student participation by facilitating interesting and relevant events. Earned positive feedback from parents regarding classroom instruction and student learning success. Created and implemented written and oral assessments. Emphasized safe working and classroom conditions and practices. Tracked student progress, frequently checking in with struggling students and identifying root causes of problems.
Medical Laboratory Assistant
University Of Port Harcourt Teaching Hospital
Nov 2015 - Nov 2016
Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork. Recorded test results on standardized forms to enter into database and communicate to appropriate personnel. Collaborated with team members and stakeholders to successfully complete project work. Maintained strict aseptic fields when collecting biological samples, minimizing staff and patient infection risks. Analyzed bodily fluids with laboratory equipment and detected anomalies related to diseased states or acute injuries. Collected blood and tissue samples with focus on accuracy and adherence to aseptic techniques. Analyzed experiment and test results to validate adherence to standards and specifications.