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Team Member Profile
Gentleness Vincent
Social Media Manager
About Gentleness
A highly accomplished and results-driven Social Media Manager with four years of comprehensive experience in spearheading data-backed online strategies that consistently drive engagement, boost brand awareness, and fuel tangible business growth. Possesses a proven track record of designing and optimizing high-impact organic and paid campaigns across Instagram, TikTok, LinkedIn, and Facebook, successfully managing budgets monthly with a sharp focus on maximizing Return on Ad Spend (ROAS) and measurable conversions. A key benefit of this experience is the cultivated agility and strategic storytelling needed to rapidly iterate based on deep analytics (e.g. Google Analytics 4). A core lesson learned is the necessity of deep cross-functional collaboration to ensure content aligns with sales goals, proving that successful social strategy is always measurable, adaptable, and purpose-driven.
Skills & Expertise
Education
Bachelor of Science, International Relations
National Open University of Nigeria
2020 - Present
Pursuing degree in International Relations while building extensive expertise in social media management and digital marketing strategies.
Professional Experience
Social Media and Content Advisor
Cancer Care Parcel (London)
April 2025 - Present
Developed Content Accessibility Standards: Initiated and enforced new content standards for accessibility (e.g., adding comprehensive Alt Text to all images, using closed captions for videos), improving content reach and compliance for audiences with visual or auditory impairments by 20%. Maximized ROAS through Strategy: Strategically managed the paid social budget, achieving a consistent Return on Ad Spend (ROAS) by implementing empathy-driven targeting (e.g., caregivers and patient support groups) to reduce CPA. Increased social media-driven sales by 20% through influencer partnerships and sponsored content campaigns. Created global engaging and attractive contents, resulting in brand awareness and interest. Elevated Content Quality & Safety: Developed and enforced a new 'Compassionate & Practical' content strategy and tone-of-voice guide, resulting in a 35% increase in positive, supportive engagement and a notable reduction in sensitive user feedback.
Social Media Manager
Luso Care Foundation
Nov 2024 - July 2025
Drove Engagement and Traffic: Increased Facebook engagement by 100% through a strategic content calendar overhaul and targeted hashtag campaigns, resulting in a 25% increase in highly qualified website traffic directed to donation and product pages. Conversion-Focused Content Strategy: Developed and executed effective, empathy-driven content pillars that resonated with target audiences (patients and caregivers), lifting social media-attributed product sales by 50% quarter-over-quarter. Data-Driven Decision Making: Implemented a new weekly reporting system integrating Google Analytics 4 with social insights, providing executive leadership with clear attribution metrics and actionable data that influenced product selection and inventory forecasting. Secured Earned Media Value (EMV): Cultivated relationships with 4 high-tier media outlets and relevant journalists by providing unique, story-driven content from the social channels.
Social Media Manager
Anthony Kani
June 2023 - Nov 2024
Developed and maintained strong relationships with partners, agencies, and vendors to support personal and brand initiatives. Analyzed metrics to inform future content strategies. Grew Facebook followers by 10,000 in 6 months through targeted content and engagement strategy, resulting in a 50% increase in brand mentions.